63% of B2B enterprises have collaborated with start-ups and digital ventures to improve their operations. (Accenture, 2017)

As mentioned, B2B companies co-develop and customize products for their clients more than their B2C counterparts. It is good to note that this process has a spectrum. Many B2B relationships can range from mere selection to a multiyear joint R&D program.

61% of big companies regularly team-up with suppliers, distributors, partners and franchisees to innovate
58% work directly with customers and end-users to co-create new products and services. 
51% of companies found that co-creation has improved their financial performance

76% of surveyed advanced companies said they work in blended teams that include their employees and partners, where everyone collaborates on initiatives.

51% of those surveyed witnessed an improvement in their financial performance while
54% found an improvement in their social impact