On Demand: Ultimate Partner (learninglibrary.tv) 

• $45B Dollars will flow through marketplaces by the end of 2025 (Canalys)  

• 80% through hyperscalers

• 86% compounded growth 

• 91% of partners recognize their customers 

• 52% see their customers use it more as a primary source or a frequent source 

• 24% of all partner deals are partner driven 

The new B2B growth equation (mckinsey.com) 

• B2B companies who have gained shared vs. their peers

• 72% of B2B companies that have built their own marketplace vs. 42% B2B companies who say they will never consider building a marketplace   

Partner Ecosystems: Trends, Predictions & 2023 Forecast, Jay McBain - E18 (youtube.com) 

• $17 Trillion spent on B2B by 2030 > McKinsey  

• $45B in Cloud Marketplaces in a couple of years Canalys 

How Hyperscaler Marketplaces are Shifting Tech Routes to Market (medium.com) 

• By the end of 2025, marketplace sales are predicted to reach as much as $45B 

• For ISVs, hyperscaler marketplaces offer a unique opportunity to ride on the tailcoats of hyperscalers’ success, accessing their vast customer base and buyers’ cloud budgets while contracting and transacting with customers at scale. 

• For hyperscalers, marketplaces could yield up to $2B in transaction fees by the end of 2025, while generating a further 3–5X in revenues from increased cloud consumption. 

• For buyers, marketplaces offer ease of contracting, ability to retire cloud commits and access to pre-vetted, cloud ready software. 

• For channel partners, key opportunities will emerge to support complex marketplace transactions and offer customers a simplified buying experience and the ability to draw down cloud commits. 

How cloud marketplaces became the most vital software sales channel (protocol.com) 

• 70% to $4 billion, which was three times the growth of the public cloud, according to Bessemer’s 2022 State of the Cloud report. 

The future of marketplaces 2021 (dealroom.co) 

• The world’s top marketplaces reach a combined $5 trillion in value