value creation Research


How companies can create value from digital ecosystems (mckinsey.com) 

LIVE - Jay McBain (youtube.com) 

  • 470K partners  

Differentiation Strategy: What It Is, Why It's Critical and Examples (CXL.com) 

  • 48% of challenger brands site Market Saturation as the biggest threat 

Microsoft and the channel by the numbers (channeldailynews.com) 

  • 640,000 partners worldwide, > 2010 

Microsoft Partner Network (wikipedia.org) 

  • 2021 listed 100,000 partners in the US and 30,000 in the UK, but the worldwide number is probably in the millions.    

Evolving Microsoft Partner Network programs for partner growth and customer success (blogs.microsoft.com) 

  • 400,000 global organizations and these partners are essential to how Microsoft delivers innovative products and services to customers around the world.  

Google Partnerships (partnerbase.com)  

  • 4,000