Episode 2: Purpose-Driven Leadership
How many purpose-driven brands can you name? What does it even mean to be purpose driven in the ways we run our day-to-day business?
In this episode, we are talking about purpose-driven leadership and why it should be the foundation for every company, team, and individual. Cultivating purpose-driven leadership in your business or even in your personal life will yield growth and momentum that your clients will notice!
Don’t forget to join us for the next episode in this six-part series on leadership: Authentic Leadership.
Takeaways:
Define what your “why” is. How does that impact the end user or customer? When we know the answer to this question we can position it at the heart of everything we do. Remember that your purpose is different from a fleeting passion.
Know how your daily tasks connect to your purpose. Everyone in your business from the CEO to the entry level employee needs to understand how what they are doing is connected to the “why.” You may not always have a direct connection between crunching numbers and your purpose, but you should have a general sense for how those numbers help achieve it!
The business and your own personal “why” can’t conflict. It’s alright if these two are different, but they can’t conflict. When our personal purpose doesn’t match up with our business purpose, then you are going to have a hard time feeling fulfilled in your work.
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